press releases

All-New Å KODA Superb is MirrorLinkĀ®-Enabled

Ingenious smartphone connectivity technology makes it easier than ever to bring apps to the dash

Geneva International Motor Show – March 9, 2015 — The Car Connectivity Consortium (CCC), an organization driving global technologies for smartphone-centric car connectivity solutions, today announced that the all-new ŠKODA Superb is MirrorLink®-enabled. Now standard on more of today’s most popular vehicles and smartphones, MirrorLink is the most ingenious way to bring smartphone content to the dash. Huge icons make apps easy to use and smart technology knows if the car is in Park or Drive.

ŠKODA and the CCC invite the press and public to see the all-new MirrorLink-enabled Superb - along with the MirrorLink-enabled Fabia and Fabia Combi - in ŠKODA’s booth at the Geneva International Motor Show, taking place now through March 15.

MirrorLink is the leading industry standard for car-smartphone connectivity and is designed for maximum interoperability between a wide range of smartphones and cars. MirrorLink is also the only OS- and OEM-agnostic standard for car-smartphone connectivity and the only vendor-neutral standard where no single entity has a controlling stake. MirrorLink thus offers the quickest global route to more responsible and enjoyable connected driving.

“The ŠKODA Superb is an ideal showcase to demonstrate how automakers can leverage MirrorLink to deliver luxury infotainment at an affordable price,” said Alan Ewing, President and Executive Director of the CCC. “Furthermore, not only can automakers save millions in infotainment R&D, dashboard apps remain as up-to-date as a driver’s smartphone. By clearing the way for the mobile content drivers desire most, MirrorLink helps automakers significantly enhance the value of their brand.”

About ŠKODA AUTO
SKODA AUTO is one of the longest-established vehicle production companies in the world. Since 1895, the Czech headquarters in Mladá Boleslav has seen the production firstly of bicycles and then, shortly afterwards motorbikes and cars. The brand has currently seven passenger car models: Citigo, Fabia, Roomster/Praktik, Rapid, Octavia, Yeti and Superb. SKODA AUTO has belonged to Volkswagen since 1991. The VW Group is one of the most successful automotive groups in the world. SKODA, in association with the Group, independently manufactures and develops vehicles, as well as components, engines and gear transmissions. SKODA AUTO operates at three locations in the Czech Republic, produces in China, Russia, Slovakia and India mainly through Group partnerships, as well as in Ukraine and Kazakhstan through local partners. The company employs over 25,800 people globally and is active in more than 100 markets.

About the Car Connectivity Consortium (CCC)
The CCC is dedicated to cross-industry collaboration in developing MirrorLink® global standards and solutions for smartphone and in-vehicle connectivity. The organization’s more than 100 members represent more than 80 percent of the world’s auto market, more than 70 percent of the global smartphone market and a who’s who of aftermarket consumer electronics vendors. For further information, please visit www.mirrorlink.com.

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Contact:
Ty Sheppard
Finn Partners for the CCC
ty@finnpartners.com
(415) 249-6775