press releases

HowStuffWorks Partners with the Kaliki Platform to To Enable MirrorLink® Compatibility for Its Nationally Award-Winning Podcasts In World’s Leading Automotive Brands

March 5, 2015

Media Contact
Jason Hoch
Jason.Hoch@howstuffworks.com

HowStuffWorks Partners with the Kaliki Platform to To Enable MirrorLink® Compatibility for Its Nationally Award-Winning Podcasts In World’s Leading Automotive Brands

The “HowStuffWorks for Auto” app will be directly available from the dashboard of 2015 MirrorLink-enabled vehicles

Geneva International Motor Show, Geneva, Switzerland (March 5, 2015) – HowStuffWorks®, a leading publishing brand of objective, credible and useful information for people to learn about the world around them via nationally award-winning podcasts, today announced that its consistent top 10 podcasts on iTunes® will be available to play on new vehicles from the world’s largest automobile manufacturers including Volkswagen, Honda, Toyota and others via MirrorLink®. MirrorLink is the most ingenious way to bring smartphone content to the dashboard. The MirrorLink-enabled version of the HowStuffWorks app was announced during 2015 Geneva International Motor Show today.

“HowStuffWorks leading podcasting brands, including Stuff You Should Know, Stuff You Missed in History Class, CarStuff, and more, resonate with millions weekly, “ said Jason Hoch, Chief Content Officer at HowStuffWorks. “Giving consumers the ability to listen to great content via HowStuffWorks shows while on the go represents true next generation car-smartphone connectivity, which is exciting.”

MirrorLink is the leading industry standard for car-smartphone connectivity and is designed for maximum interoperability between a wide range of smartphones and cars. MirrorLink is also the only OS- and OEM-agnostic standard for car-smartphone connectivity and the only vendor-neutral standard where no single entity has a controlling stake. MirrorLink thus offers the quickest global route to more responsible and enjoyable connected driving.

“HowStuffWorks is an ideal showcase for the power of MirrorLink on today’s connected-driving landscape,” said Alan Ewing, President and Executive Director of the CCC. “Consumers have shown exceptionally high demand for in-vehicle app use and are actively searching for methods to do so in a manner that is both responsible and enjoyable. The MirrorLink-enabled HowStuffWorks experience is a fine example of how to achieve this goal.”

About the Car Connectivity Consortium (CCC)
The CCC is dedicated to cross-industry collaboration in developing MirrorLink® global standards and solutions for smartphone and in-vehicle connectivity. The organization’s more than 100 members represent more than 80 percent of the world’s auto market, more than 70 percent of the global smartphone market and a who’s who of aftermarket consumer electronics vendors. For further information, please visit www.mirrorlink.com.

About HowStuffWorks, Inc.
HowStuffWorks, Inc., founded in 1999, is a leading publishing brand that provides objective, credible and useful information for people to learn about the world around them and make smart decisions. The company's award-winning Web site and podcasts – including Stuff You Should Know, Stuff You Missed in History Class, CarStuff, and more – are the ultimate source for in-depth, easy-to-understand explanations, expert product reviews, comprehensive buying guides and informational videos, simplifying thousands of topics in the areas of health, science, travel, automotive, electronics and consumer products, among others. HowStuffWorks is headquartered in Atlanta, GA. For more information, visit www.howstuffworks.com.

About BT Software
Headquartered in San Diego, CA, BT Software is a media and technology company and is the creator of The Kaliki Audio Newsstand. Kaliki partners with leading talk media publishers, broadcasters, and producers to convert their print and digital content into on-demand audio for use on mobile phones and in connected vehicles. In select vehicles, Kaliki is featuring NavAds™ technology, which revolutionizes how brands will interact with consumers in vehicles. (www.kaliki.com)

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